A marketing manager plays a crucial role in the creation and execution of HTML email campaigns. My responsibilities typically include:

• Strategy Development: Designing email marketing strategies that align with overall business goals.

• Content Creation: Collaborating with content creators to develop engaging and relevant email content that resonates with the target audience.

• Design Oversight: Ensuring that the HTML email design is visually appealing and consistent with brand guidelines.

• Segmentation and Targeting: Analyzing customer data to segment audiences and tailor messages for maximum impact.

• Performance Analysis: Monitoring and analyzing campaign performance metrics to optimize future email marketing efforts.

• A/B Testing: Conducting tests on various elements of emails, such as subject lines and layouts, to determine what drives better engagement.

• Conversion and KPI: Ensuring the HTML email campaigns are effective in reaching and engaging customers, ultimately driving conversions and brand loyalty.