Overview of Digital Campaigns

The digital campaigns I typically work on feature captivating and striking images chosen by clients to engage potential customers. My responsibilities include:

• Design Review: Provide design and animation feedback/suggestion before sharing with clients

• Production: Managing the entire production process to ensure timely delivery of campaign materials

• Timeline Management: Overseeing project timelines to meet deadlines effectively

• Client Feedback: Coordinating with clients to gather feedback and make necessary adjustments

• File Trafficking: Handling the organization and distribution of files related to the campaign

• Campaign Optimization: Carefully analyzing the campaign data and implementing adjustments to enhance ROI and achieve KPIs

• A/B testing: Planning and implementing version tests to optimize the results of on-going campaigns